Agent Code of Conduct

Choose Your Right Course


In general, all contractual recruitment agents have agreed to abide by the policy guidelines on code of conduct as stated herein. This Agent Code of Conduct contains supplementary guidelines that ensure Birmingham’s Recruitment Agents know what is expected of them, and that they conduct themselves in a proper form and manner so as to discharge their responsibilities effectively as well as in the best interests of Birmingham and Birmingham’s students.


All Recruitment Agents for Birmingham must abide by this Agent Code of Conduct as follows: –


  1. Must ensure that all of its staffs or employees are aware of all of the following, and further, undertakes to ensure that their staffs and employees are fully informed of any changes to the conditions of studying in the Republic Singapore or changes to the programmes offered by Birmingham.


  1. Must not be engaged in any unethical practice such as making claims, warranties, representations or statements which may be false, untrue, ambiguous, misleading, inaccurate or fraudulent.


  1. Should be aware of the relevant Singapore laws and regulations and ensure that they do not breach any of the laws, regulations or orders, which include the requirements of the Council for Private Education, the policies and procedures of ICA, and the requirements of the Ministry of Manpower.


  1. Must ensure that all of its staffs or employees do not breach any local laws or regulations of the respective overseas countries.


  1. Must apply principles of fair trading when recruiting students and must not engage in high-pressure sales, “bait and switch” advertising or similar unfair practices


  1. Must not produce any marketing or promotional materials/or websites or business cards referring to Birmingham name or any locally translated likeness or otherwise carry on any business using any of the foregoing names, in each case without the prior written consent of the Management of Birmingham (and the Representative agrees that these restrictions shall also apply with equal force to any persons or businesses connected with the Representative directly or indirectly).


  1. Must not use any registered or unregistered trademark of Birmingham or locally translated equivalent or likeness without the prior written consent of the Management of Birmingham.


  1. Must not through negligent, careless or incompetence compromise the integrity of Birmingham or the reputation of the Republic of Singapore.


  1. To agree to employ and train their qualified staffs appropriately.


  1. If the Recruitment Agent is in any doubt of any action or activity during the recruitment efforts of prospective students, the Recruitment Agent must immediately contact Birmingham’s Marketing & Sales Department.


  1. Non-collection of monies (other than the commission or fees payable to the agents from the students under any circumstance).



Placed to Bendemeer Secondary School, Secondary 2 Express : “Thanks to the school and all the teachers. Ms Jennifer is a very good teacher, she helped me and my classmates a lot. She is the best teacher I’ve ever met. Mr Chai is a very nice teacher, he helped me a lot with my mathematics. Ms Geng Di is a good manager, she always asked my friends and me to study hard. Ms Huang, Ms Feng, Ms Li and principal also treat me nicely. Thanks to everybody in Birmingham for helping me to pass the AEIS Exam.”

Nguyen Minh KhangPreparatory course for Admission to Government School

Placed to Ping Yi Secondary School, Secondary 1 : “I am a student of Birmingham Academy. My name is Huang Hanyu. I am so proud to be a student of this school. The class is small so the teacher can pay attention to every student, and the principal is very kind and friendly. Both of my Maths and English teachers are earnest, they tried their best to help all of us pass the AEIS exam.”

Huang HanyuPreparatory course for Admission to Government School

Placed to Pasir Ris Secondary School, Secondary 2 Express: “My name is Sun Xiaoqing, I passed the AEIS examination with the help of Birmingham’s teachers. My English teacher helped me to improve my weakness so that I progressed a lot. My maths teacher taught me how to solve the questions easily and quickly. I appreciate their effort and I am very thankful to this school.”

Sun XiaoqingPreparatory course for Admission to Government School

Placed to Meridian Secondary School, Secondary 2 Express: “I’m Shi Kexin. I would like to thank my teachers and principal as I pass the exam in short time. I was so shocked when I heard that I can get into government school.  I love Birmingham Academy because they help me make a great progress.”

Shi KexinPreparatory course for Admission to Government School

Placed to North Spring Primary School, Primary 2: “I am Ke Mingzhe, I want to thank Birmingham Academy teachers to help me pass AEIS.”

Ke MingzhePreparatory course for Admission to Government School

Placed to Bendemeer Primary School, Primary 3: “My name is Rezzane. Thank you for helping me pass the AEIS examination and I am very happy I can go to Primary 3.”


Placed to Guangyang Secondary School, Secondary 2 Express: “I am writing to Birmingham to express my thanks for the help in learning English and speaking English. During these months in the school, I have learnt much and it is very helpful to me. I passed my s-AEIS examination.”

Long YufeiPreparatory course for Admission to Government School

Placed to East View Secondary School, Secondary 2 Express: “I’d like to take the opportunity to express my great appreciation for Birmingham’s timely help and assistance. I was so excited that I finally pass the s-AEIS examination. Every teachers and Principal, please accept my tanks, now and always.”

Shi GuonanPreparatory course for Admission to Government School

When I first came to Birmingham Academy, I do not have a great impression as the academy wasn’t very big. I was thinking of transferring school but decided to try for a week. It was amazing. The lecturers are very professional and experience. I learnt a lot from them. The student welfare was delighted and it makes me really at ease in a foreign country. What surprise me is that when I try to check the value of the Diploma awarded by Birmingham Academy by applying for a job, I was shortlisted for the job. I’m happy I got a proper and recognised academy to study. I will be more than willing to recommend an international student to study here.

Chal BauDiploma in Business Management