Agent Code Of Conduct

In general, all contractual recruitment agents have agreed to abide by the policy
guidelines on code of conduct as stated herein. This Agent Code of Conduct contains
supplementary guidelines that ensure Birmingham’s Recruitment Agents know what is
expected of them, and that they conduct themselves in a proper form and manner so
as to discharge their responsibilities effectively as well as in the best interests
of Birmingham and Birmingham’s students.

All Recruitment Agents for Birmingham must abide by this Agent Code of Conduct as follows: –

  • Must ensure that all of its staffs or employees are aware of all of the following,and further, undertakes to ensure that their staffs and employees are fully informed of any changes to the conditions of studying in the Republic Singapore or changes to the programmes offered by Birmingham.

  • Must not be engaged in any unethical practice such as making claims, warranties, representations or statements which may be false, untrue, ambiguous, misleading, inaccurate or fraudulent.

  • Should be aware of the relevant Singapore laws and regulations and ensure that they do not breach any of the laws, regulations or orders, which include the requirements of the Council for Private Education, the policies and procedures of ICA, and the requirements of the Ministry of Manpower.

  • Must ensure that all of its staffs or employees do not breach any local laws or regulations of the respective overseas countries.

  • Must apply principles of fair trading when recruiting students and must not engage in high-pressure sales, “bait and switch” advertising or similar unfair practices.

  • Must not produce any marketing or promotional materials/or websites or business cards referring to Birmingham name or any locally translated likeness or otherwise carry on any business using any of the foregoing names, in each case without the prior written consent of the Management of Birmingham (and the Representative agrees that these restrictions shall also apply with equal force to any persons or businesses connected with the Representative directly or indirectly).

  • Must not use any registered or unregistered trademark of Birmingham or locally translated equivalent or likeness without the prior written consent of the Management of Birmingham.

  • Must not through negligent, careless or incompetence compromise the integrity of Birmingham or the reputation of the Republic of Singapore.

  • To agree to employ and train their qualified staffs appropriately.

  • If the Recruitment Agent is in any doubt of any action or activity during the recruitment efforts of prospective students, the Recruitment Agent must immediately contact Birmingham’s Marketing & Sales Department.

  • Non-collection of monies (other than the commission or fees payable to the agents from the students under any circumstance).